Integrated Shopping Experiences
Key Trends in Retail Space and Layouts
Integrated hybrid shopping engagement and journey. Retailers aspire to provide cohesive shopper experience and engagement tactics trough variety of channels: brick & mortal in store, on-line, social media, mobile, streaming.
Sustainability and Fun. Retailers that are driving sustainable shopping providing to consumers opportunity to contribute to the wellbeing of the world in an integrated omni channel way.
Redesign of Shops Layouts. Making shoppers experience easier and more convenient. Size and space gets redesign to provide additional services: pick-up in store, fulfilment from stores.
Wellness, Health and Sustainability
Deeper Aspirations of Consumers and Shoppers
Sharing Economy. Consumers increasingly are interested in reusing products, recycling, renting. Retailers adopt their strategies to expand the offer and services in those areas.
Health and Wellness. Opportunity to connect with consumers by providing comprehensive wellbeing services that aim at health and wellness comprehensively. Not selling products but the vision and value.
Supply Chain Aiming at Ethical Sourcing. Retailers are approaching new generations of young people who value sustainability of the planet over price.
Evolving Digital Retail Ecosystem
Key Trends in Global Retail Digital Landscape
Technological and Digital Shift. Retailers leverage technology to approach consumers, customers semi individually. Shifting from macro scale to micro segments.
Marketing Capabilities for Vendors. Retailers leverage physical space and digital space; websites, mobile apps to offer vendors paid services to market their products.
Monitoring Customers Sentiment. Collecting data from web pages, social media, mobile to analyze behaviors of consumers and forecast visits, adapt the offer and tailor trade marketing tactics.
“We did a series of workshop starting with board and then top management team over 5 months. As a result our cooperation between trade marketing, operations and supply chain improved immediately, top management culture changed, empowerment of lower levels become evident, mutual commitment to increase revenue and market share was visible in number of initiatives.
Finally months after finishing the program there was a visible change of trend in market share and revenue”
Chairman of a Retail Group, 1 000 Shops